MY TWO CENTS WORTH. 

Recently, a thought struck me while working on

selling pasta to skeptics and credit card to yuppies.

TALENT is truly overrated. 

A moment of ingenuity does not make one a genius.

Yet, many of us actually start to believe that we're snowflakes.

The Juan Cabrals and Alex Boguskys probably are.

I know i'm certainly not. 

What i think i do have is enough Intelligence. 

It helps me to be relevant, then irreverent.

It gives me common sense to not even try 

pretending to understand the target audience.

Besides, the work will just end up feeling insincere.

Most importantly, this little IQ helps me to learn faster.

To not rely on any sparks of brilliance.

In boxing, there's a saying that within the ring,

the truth will find you.

Well in advertising, a tough brief and deadline will.